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The Blueprint: How the New England Patriots Beat the System to Create the Last Great NFL Superpower

From Publishers Weekly

Given the almost perverse ratio of fans and media attention on the one hand (massive) to the minuscule number of NFL games (a mere 16 per team in regular season, compared to 162 in baseball), the level of attention paid to each play, press conference or trade is astounding. So when Bill Belichick took over as coach of the famously inconsistent New England Patriots in 2000 and quickly turned them into what Boston Globe sportswriter Price terms the unlikelies...
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